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Created “completely for the U.S. Hispanic viewers,” PrendeTV is Univision’s entry into the streaming wars, providing a set of free Spanish programming.

PrendeTV, which will get its title for the Spanish phrase for “change on,” will launch this quarter, according to Univision. The service may have “an unprecedented assortment of high-quality, curated Spanish-language collection [and] films,” in addition to another leisure. PrendeTV can even provide 30 dwell channels and greater than 10,000 hours of on-demand content material at launch, in response to the corporate, with the purpose to develop that providing as soon as launched. Will probably be accessible on desktop and cell, in addition to a free app on linked TVs.

Univision’s greatest competitor within the Spanish market for US prospects, Telemundo, doesn’t have its personal streaming service. Owned by NBCUniversal, Telemundo as a substitute has a hub and several other “channels” on Peacock, NBCUniversal’s personal ad-supported streaming platform. Univision CEO Wade Davis, who beforehand labored on ad-supported streaming technique at ViacomCBS, advised Deadline in 2020 that “it’s exceptional” there’s probably not a “high-quality, differentiated OTT service for this viewers that’s at scale.”

“It’s an enormous alternative that’s utterly open from a aggressive standpoint,” he stated.

Though Univision is getting into an already crowded market, with companies like Disney Plus, HBO Max, Peacock, Apple TV Plus, and extra launching all throughout the final 14 months, Univision is banking on PrendeTV being “the one premium, free ad-supported streaming service designed and curated completely for U.S. Hispanics.” The truth that it’s free, one thing that ViacomCBS can also be reportedly seeing success with by itself ad-supported platform, Pluto TV, also needs to assist.

Precise launch dates, new unique collection, and what platforms it will likely be accessible on will probably be introduced nearer to launch.

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