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Greatest Purchase prospects go away the shop sporting masks. CEO Corie Barry mentioned retailers might want to proceed providing quite a lot of choices for getting merchandise to buyers.


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This story is part of CES, where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.

Corie Barry had fairly a primary 12 months as Best Buy’s chief government officer. The newly minted CEO steered the electronics retailer by way of the onset of the coronavirus pandemic and all of the modifications it dropped at what prospects purchased and the way they obtained their purchases. Barry informed digital CES attendees Tuesday that she thinks demand for companies like curbside pickup will proceed within the years to return — and that corporations will outline their manufacturers partly based mostly on how clean they will make the method for patrons.

Whether or not it is at dwelling, on the curbside or within the retailer, “We have to agnostically meet that buyer the place they’re,” Barry mentioned.

Greatest Purchase has fared nicely throughout the pandemic, reporting will increase in in-store and on-line gross sales within the quarter ending in October. It is also had a front-row seat to the wants of workplace staff who transitioned to working from dwelling. Many shoppers began out by shopping for new computer systems for dwelling places of work. After following that up by shopping for an online cam and a microphone, Barry mentioned, prospects would possibly suppose, “Then I desire a good ring gentle so it appears like I step exterior typically.”


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To meet increased demand for products and to deliver them in the ways customers wanted during the pandemic, the company implemented changes that previously would’ve been planned over months or years, Barry said. The company also became more flexible about changing a new process at stores, even if it had just rolled out.

The response was important, Barry said, because customers will remember that a specific brand took care of them during the pandemic. Getting that right, along with employee health and safety, is more important for the brand long term than a shorter term profit, Barry said.

Barry also said she learned about her own leadership style when faced by the disruptions of the pandemic.

“No matter how much you think you know about how you will lead in this role, you genuinely have no idea until you see the challenges in front of you,” she said.



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